SMS Privacy Policy

Last updated: July 22, 2026

This SMS Privacy Policy describes how Mylo Prime LLC ("Company," "we," "us," or "our") and the law firms that use our platform ("Firms") handle phone numbers and message content in connection with Application-to-Person (A2P) text messages sent through the Mylo Prime service. It supplements our general Privacy Policy.

1. Information We Collect via SMS

• Mobile phone numbers you or your matter contacts provide to the Firm;
• Message content sent or received through the Firm's Mylo-provisioned phone number;
• Opt-in records (intake form submissions, retainer signatures, or START keyword replies), including the IP address, timestamp, and consent-text version recorded at the moment of opt-in;
• Opt-out and help keyword replies and the dates they were received.

2. How We Use SMS Information

Mobile numbers and SMS content are used solely to:

• Send appointment reminders, hearing notifications, intake follow-ups, document requests, and case status updates from the Firm to its clients and prospective clients;
• Maintain a record of consent and opt-outs as required by US carrier rules (CTIA, TCR) and the TCPA;
• Route inbound replies to the correct Firm staff inbox.

Mobile phone numbers and SMS content are never sold, rented, or shared with third parties for marketing purposes. They are not shared with affiliates or used to train shared AI models.

Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the text message services necessary to deliver the messages.

3. Consent

Recipients consent to receive SMS from a Firm by one or more of: (a) submitting the Firm's public opt-in form (hosted at the Firm's Mylo Prime address, e.g. https://firmname.myloprime.com/forms/sms-opt-in) with the separate SMS-consent checkbox selected; (b) signing a retainer agreement that includes an SMS consent clause; (c) texting START to the Firm's number after a verbal opt-in logged in the matter file.

4. Opt-Out and Help

You can opt out at any time by replying STOP (or STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT) to any message from the Firm. You will receive one final confirmation message and no further messages unless you re-subscribe by replying START. Reply HELP (or INFO) for support contact details.

5. Message Frequency and Charges

Message frequency varies by matter. Message and data rates may apply from your mobile carrier. Mylo Prime and the Firm do not charge for messages.

6. Retention

SMS records (numbers, content, opt-in and opt-out events) are retained for the life of the matter plus the period required by the Firm's records-retention obligations under applicable law and bar rules, after which they are securely deleted.

7. Contact

Questions about a specific Firm's SMS practices should be directed to that Firm. Questions about the Mylo Prime platform's handling of SMS data may be sent to [email protected].